Fuji FinePix F50fd :: Compact Digital Cameras

Fujifilm are delighted to introduce the FinePix F50fd, the successor to the award-winning FinePix F31fd. Packed with innovative technology and introducing exclusive new features, the FinePix F50fd is designed to make it easier than ever to get perfect pictures and stunning portraits in even the most challenging situations.
The all-new sleek and slim metal body is a mere 22.9mm thick and the 'Aero curve' design means that the FinePix F50fd isn't just capable of taking beautiful pictures; it's stylish and slim enough to slip into any pocket or purse. Dual xD-Picture Card and SD/SDHC compatibility gives you the freedom to choose from a wide range of high capacity memory cards.


-12 million pixel Super CCD HR VII
-World's most advanced Face Detection 2.0 technology
-Portrait Enhancer
-Automatic red-eye removal
-Dual Image Stabilisation
-Wide view 2.7-inch LCD screen
-Micro Thumbnail (100 shot) view

Features
NEW Face Detection 2.0 – from any angle
The F50fd is the first FinePix model to feature the second generation of Fujifilm's ultra-fast Face Detection technology. Face Detection 2.0 offers dramatic performance and capability improvements and adds innovative new features designed to turn everyday snaps into stunning portraits.
Face Detection works by triangulating eyes and mouth, using an algorithm to optimise focus, white balance and exposure for up to ten faces in a single frame. A green square surrounds the face of the primary subject on the camera's LCD screen, whilst white squares identify up to nine other subjects. Movement tracking keeps the camera 'locked on' to its subjects until they move out of the picture. The technology works irrespective of the subject's position in the frame, and is not confused by people wearing glasses.

Most face detection systems work only when the subject (or subjects) are looking directly at the camera, and most cannot detect a face if it is at too steep an angle (such as when the person is resting their head on someone's shoulder or lying down). Face Detection 2.0 can detect a subject in full profile and at virtually any angle (through 270 degrees), even if they are moving within the frame. The FinePix F50fd allows you to shoot natural portraits and capture the expressions of friends and family, safe in the knowledge that the exposure, focus and white balance will be perfectly optimised for the most important thing in the frame; the faces of your subjects.
Photographing children who won't sit still has never been easier.

Say goodbye to red eye for good
The FinePix F50fd is among the first of Fujifilm's compact digital cameras to offer automatic red eye removal, advancing the company's acclaimed Face Detection system one step further. The FinePix Z100fd uses the system to find and instantly correct any red eye from every face in the frame.

The FinePix F50fd red eye removal system is not confused by lips or red coloured jewellery, as some other systems can be, as it works in tandem with Fujifilm's Face Detection system to identify eyes and nothing else. Letting the camera do this retouching is so much quicker and easier than struggling at home with a paintbrush on a PC!

Portrait Enhancer
The FinePix F50fd sees the debut of an exciting new feature designed to transform a snapshot into an exceptional portrait. In Portrait Enhancer mode the FinePix F50fd's powerful automatic retouching system gives skin tones a silky-smooth texture and removes blemishes such as spots and wrinkles. Once they've seen the beautiful skin tones produced by the Portrait Enhancer, the loved ones in your life will never again hide their faces whenever you get your camera out!

NEW Dual Image Stabilisation
As well as offering class-leading high ISO performance for avoiding subject blur when shooting in low light, the FinePix F50fd also features CCD-shift image stabilisation for avoiding the effects of camera shake at longer shutter speeds. The combination of high ISO and CCD-shift offers a complete system for avoiding blur caused by hand shake or subject motion. Never before has a compact camera offered such a comprehensive solution for avoiding blurred results whilst retaining high-resolution photographic quality.

Basically the cameras high sensitivity lets you use a fast shutter speed to freeze the action in sharp detail, while the built in CCD shift image stabilisation automatically compensates for camera shake.

Making light work of photography
For those occasions when flash is required, Fujifilm's Intelligent Flash system sets the power output to achieve natural foreground illumination with balanced background exposure.
Avoiding both the messy background blur of 'slow-sync' flash, and the stark contrast of conventional flash, Intelligent Flash results in visibly more pleasing, natural looking photos.
For times when a decision about lighting could mean a missed photo opportunity, the FinePix F50fd's Natural Light plus Flash mode takes two photos in quick succession, one with flash and one without, then displays them side-by-side for instant comparison.

Easy to use features
The camera's 16 scene positions include beach, snow and fireworks for optimum photography, no matter what the event.

The FinePix F50fd's 16 scene modes include 'beach', 'party' and 'fireworks' for optimum photography, no matter what the event. A redesigned graphical user interface and control layout ensure that the powerful feature set remains easy to use even for the novice digital camera user.

Simply select a Scene Position that suits your situation and the camera automatically selects the appropriate shutter speed, exposure and white balance to ensure that you get the most of your photography; more stunning pictures, less hassle.

‘A’and ‘S’ modes
For the more advanced user the FinePix F50fd also features Aperture and Shutter Priority modes for total creative control.

‘A’ Aperture-priority and ‘S’ Shutter-priority auto exposure modes let you explore your creativity. Selecting ‘A’ mode adds dimension to your photo by increasing or decreasing the depth of field, while ‘S’ mode allows you to maximise action shots by freezing motion or creating motion blur.

Continuous Shooting Mode
The F50fd allows you to shoot up to 12 frames in a burst* (at 5 frames per second), even if the subject is moving. This fantastic mode therefore gives you 5 times the chance of capturing that one special moment.
*at 3MP or lower

Movie Capture
When a still image isn't sufficient, the FinePix F50fd’s movie mode, at 30 frames per second, captures movie clips with sound that are limited in length only by the size of memory card used.

Playback Features, Zoom Up and Cropping
Thanks to Fujifilms proprietary Super CCD technology delivering a stunning 12 megapixel resolution, you are able to crop and enlarge any part of your captured image without experiencing any loss of quality.
Once you’ve captured your group portrait you can use the handy ‘Zoom Up’ feature, which allows you to detect faces in playback mode so that you can check them one by one and ensure that you have captured the image as you intended it.
If you spy a priceless expression amongst your group portrait that stands out from the crowd, then simply select the built in ‘Cropping’ function, which will allow you to automatically crop and save the selected portrait in the camera.

Micro Thumbnails
The 2.5 inch LCD screen allows you to view your images comfortably. It displays your pictures in a number of alternative ways and enables you to navigate up to 100 thumbnail images in a 10 x 10 array.

If you enjoy blogging or sending images to friends via email then our ‘Blog’ mode is for you. Simply select this mode during playback and your image is automatically resized and edited in your camera ready for posting to the web,; saving you precious time by eliminating the need to use a PC in order to optimise your images for web use.